BitGold wants to make it easy for people around the globe to buy, save, and spend gold. They have delivered on the buying part in spades. I am a Canadian Baby Boomer and numerous times, when the spirit moved me (often while watching the tv news about Greece), I grab my iPad, whip out my credit card, sign on to my BitGold account and in a minute or two, I have added another $1000 in gold to my growing account. All without leaving my easy chair!I have noticed another thing too. Lately, the "official" price of gold, measured in US Dollars, has been going down, but the value of my gold stored at BitGold has actually gone up, when measured in Canadian dollars. The point is that gold helps protect my purchasing power without forcing me to play games with currencies all the time.
I imagine there are a lot of Greeks right now who wish they had gold at BitGold instead of Euros deposited in Greek banks.
The next big challenge for BitGold is to deliver on the "spending" part of their value proposition. I tested the system lately by sending some gold to my grandson who also has an account. ZIP and done in seconds. Now I am eagerly awaiting the BiGold card which will allow me to spend my gold at any time, any where. I understand the card is in private beta testing now and expect it to be available this summer. I think it is better to wait a bit and test new features fully before making them widely available. No need to rush and take risks that affect confidence in the platform.
I am an "Old School" type of guy and believe in the KISS approach. Keep each step simple and make sure it works as advertised. And so far, BitGold has met my expectations fully. I look forward to seeing BitGold become the new global gold standard for individuals everywhere.
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